VUCA – an acronym used to describe the Volatile, Uncertain, Complex and Ambiguous world we have been living in and has become the “go to” acronym to describe the ever-changing global business world.

As we are all experiencing COVID-19, VUCA is more relevant than ever and its 4 elements are now the game changer in how organizations alter and adapt their business models to address the current and future ‘new-normal’.

VUCA: Volatility, Uncertainty, Complexity and Ambiguity